Image above - Physical final prototype of #TakeAnotherLook Campaign Sign for Aotearoa Festival of Architecture, Captured by Amy Cooper
Our hypothetical project aims to connect people with architecture in the city. It would take place during the Aotearoa Festival of Architecture, and invites people to ‘take another look’ at interesting buildings that make up our built environment. It takes the form of a series of signs that act as ‘frames’ for a collection of special buildings. These highlight certain aspects and motifs located on the buildings, inviting people to check out the details of these hidden gems. The signs contain information about the buildings and encourage access to further information. The series of signs is supported by a set of promotional postcards that similarly frame the building motifs.
Above Images - A5-sized portable postcards, made by laser cutting on 270gsm paper to ensure they don’t fall off when held up.
Image above - Final Poster for Type Exhibition at Massey University
Above images (Left to Right) - Final render of hero image, St Mary Postcard demonstration, and Take Another Look exhibition set up at Massey University. The above images were created and rendered by Amy Cooper.